Chris Martin pretends to be a stranger on "Fallon" to sell Coldplay's new album on QVC

The band took Moon Music album promotion to new heights when Chris Martin posed as an audience member and snuck onto a late-night show to sell Moon Music-branded toasters.

Coldplay has released their 10th studio album, Moon Music, with two albums to go, according to frontman Chris Martin. As the band nears the finish line after two decades of releasing records, it's getting more chaotic as they search for new ways to promote their music. On the eve of the LP's release, Coldplay hosted a Moonmusic-themed sales session on QVC, after which Martin appeared on The Tonight Show dressed as an audience member named Nigel. 

Coldplay did a convincing job promoting the album on QVC, performing an acoustic version of the Moon Music single "Feels Like I'm Falling in Love." They encouraged people to buy the album, but if anyone watching had a particular aversion to listening to the band, they also had something for them: a toaster with the words "Moon Music" printed, on the album cover. 

The QVC appearance also included a performance backed by a choir and a segment where the group took phone calls from fans. On The Tonight Show, Martin embarked on a solo side quest to revive Nigel, the alter-ego he introduced last month when he sneaked into a Las Vegas bar karaoke to perform "All My Love." During the show, host Jimmy Fallon sadly informed the audience that the singer would no longer be performing as promised. Among the crowds, there was Nigel, who was invited on stage after noticing the red balloon and keyboard.

Nigel tried to play music for the general public, but he tried only songs that did not know the words. Taylor Swift's "Virgin Space" has become a melody for searching for parking space. Lionel Ritchie's "Hello" has turned into a missing poster. "Yellow Submarine" The Beatles gave a glimpse into the future of New York if they don't get climate change under control soon: an "undersea submarine station." Needless to say, Nigel doesn't make much money when he's busking. Later in the show, Martin returned without the provocative costume to discuss the future of Coldplay. “It’s a little bit hippie-ish, maybe because of ‘The Tonight Show,’ but I’m not sure where that song came from," he said. "It was always obvious that we had to do 12 things. 

That's number 10. Number 11 is a musical and number 12 is a very small, bedroom-like album. That's true. » The final album doesn't mean a complete retirement. Martin thinks the band will find other ways to get their music out there. They always feel especially jointly, even when they are close to the end. In their single "We Play", there is an English rapper Little Simets, the Nigerian singer Bern Boy, the Palestinian Chilean musician Elanna, and the Argentinian singer Tini. Martin and Fallon performed a version of the recording on The Tonight Show, with Fallon sampling vocals from other potential collaborators: Bruce Springsteen, Bob Dylan, Adam Sandler, and Barry Gibb.

For Martin, nothing is out of reach when it comes to expanding Coldplay's lineup. In a recent interview with Rolling Stone, the musicians said, "As a band, we tend to do what feels right in the moment and follow the song." This philosophy has led them to collaborate with everyone from Avicii to BTS. "All these songs that we picked for this, we were allowed to be ourselves, and I think a band identity developed to accommodate that," he continued. "So now if I said, 'Oh, I want to do a song with One Direction,' nobody would think anything of it. It's not possible now because they've gone five ways. But it's fun to grow the group.